What’s in a Price? — Tips for Pricing A House to Sell

Colin Castle
8 min readNov 12, 2020

When I was a licensed real estate salesperson, one of the toughest obstacles to overcome was pricing of property. I never had a problem putting a value on a house because I worked in a market I knew intricately and I have a natural knack for numbers. The difficulty arose convincing clients of the pricing and the strategy. If you are a homeowner or an agent reading this article, then here is some information on proper pricing from the start.

The first thing to overcome as an agent talking to a new seller lead is the emotional aspect of…

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Colin Castle
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Husband. Proud Cat Dad. Jack of all Trades — Master of None. Musician. Contrarian.